FOGG is a product of Vini Cosmetics with a punch tagline of “without gas body spray "and “again finished”. It came with a basic USP of long lasting fragrance and guaranteeing 800 sprays for a single FOGG bottle. Businesses are successful if they prioritize consumer behavior and innovation. When all the Deodorants brands were coming with the same type of product, Vini cosmetics came up with a different type of product, a liquid based product instead of gas. FOGG understood this human behavior and delivered a product in Indian market with demonstrating this product with only liquid and no gas. FOGG, on the other hand was concentrating on more fragrances by keeping an image of cool and iconic brand.